Identify WHO to Market to

Orangeville, ON (James Doan) For any small business, it is important to determine precisely who you will be marketing your services or products to. An efficient business should not waste time or money trying to market to everyone.

SmallBiz Tip: Claustrophobia Doesn’t Sell

Orangeville, ON (My Corner Office) The future of retail is in open space. Customers don’t want to walk among skyscraper-sized aisles. The more they can see from any aisle, the better they will feel. To understand this point, go stand in one of the aisles in the middle of your store. How much wall can you see? Are your departmental signs visible? If a customer needed a specific item, could they find the correct aisle quickly? How wide are your aisles?

Look Out For New Markets

Orangeville, ON (James Doan) A successful business person should be alert to the potential for new markets. Diversification is the the best way to stay at the forefront of a constantly changing marketplace. By diversifying, you will be able to insulate your business from the adverse effects of these changes by adapting your business and keeping ahead of your competition. There is always the potential for a brand new market sector to generate even more dollars in sales!

Explore New Advertising Methods

Orangeville, ON (My Corner Office) The first sign that you should be investigating new marketing strategies is a marked decline in the effectiveness of your current advertisement campaign. At some point your advertising dollars will cease to attract your existing target market. You should never wait until your profits are in decline before you start to consider new marketing strategies.

Maximize Your Customers

Orangeville, ON (James Doan) To be successful, savvy marketers must constantly be looking for new ways to expand their business. They know their company, are sure their customers will come through for them, and understand that a financial downturn offers advantages not seen during economic booms.