Orangeville, ON (My Corner Office) The future of retail is in open space. Customers don’t want to walk among skyscraper-sized aisles. The more they can see from any aisle, the better they will feel. To understand this point, go stand in one of the aisles in the middle of your store. How much wall can you see? Are your departmental signs visible? If a customer needed a specific item, could they find the correct aisle quickly? How wide are your aisles?
Orangeville, ON (My Corner Office) It portrays you as a leader – because we perceive public speaking to be a key leadership skill. It also raises your profile and credibility. Target your audiences for the best return on your time.
Orangeville, ON (My Corner Office) Great retailers encourage their staff to run with new ideas. Then they reward them with bonuses or other incentives and praise. Great retailers know that an employee who treats the business as if it were their own, is worth gold.
Orangeville, ON (My Corner Office) Invite your clients and prospects. If better information would help your prospects buy from you – then offer them free information. Delivering a seminar portrays you as an expert and you are perceived as educating instead of trying to make a sale.
Orangeville, ON (My Corner Office) Sponsoring is friendlier than advertising. When you advertise we know you are trying to sell us something. When you sponsor a group, cause or event we like – then we are more likely to like you. And we would rather do business with those we like.
Orangeville, ON (My Corner Office) No one can do everything and great retailers know it. They give their staff the power to handle most complaints and authority to merchandise and oversee departments.