Orangeville, ON (My Corner Office) The first sign that you should be investigating new marketing strategies is a marked decline in the effectiveness of your current advertisement campaign. At some point your advertising dollars will cease to attract your existing target market. You should never wait until your profits are in decline before you start to consider new marketing strategies.
Orangeville, ON (James Doan) When the economy makes a turn for the worse, it just makes sense that your advertising will give less of a return than during and economic boom. Sure there’s a lot less money being spent, but you don’t have to have to watch your profit margin plummet!
Orangeville, ON (My Corner Office) Sponsoring is friendlier than advertising. When you advertise we know you are trying to sell us something. When you sponsor a group, cause or event we like – then we are more likely to like you. And we would rather do business with those we like.
Denver, CO (Kevin Nunley) What is your niche? We hear a lot of talk about niches. Even major corporations spend a lot of time cultivating their own personal niche. Why?
Orangeville, ON (My Corner Office) Every successful company has a marketing department. It will be responsible for advertising products or services for the company. The department’s main purpose is to increase the company’s sales. It should be staffed with efficient and experienced salespeople.
Orangeville, ON (James Doan) If you’re a marketer your number one concern is customers. You’ve probably read and heard a million and one ideas about how to build relationships, retain customers, create a list of potential customers, and inspire consmer loyalty. But the tough question is, “How do I convert prospects into customers?”