Orangeville, ON (James Doan) For any small business, it is important to determine precisely who you will be marketing your services or products to. An efficient business should not waste time or money trying to market to everyone.
Orangeville, ON (James Doan) A successful business person should be alert to the potential for new markets. Diversification is the the best way to stay at the forefront of a constantly changing marketplace. By diversifying, you will be able to insulate your business from the adverse effects of these changes by adapting your business and keeping ahead of your competition. There is always the potential for a brand new market sector to generate even more dollars in sales!
Orangeville, ON (My Corner Office) It portrays you as a leader – because we perceive public speaking to be a key leadership skill. It also raises your profile and credibility. Target your audiences for the best return on your time.
Orangeville, ON (James Doan) To be successful, savvy marketers must constantly be looking for new ways to expand their business. They know their company, are sure their customers will come through for them, and understand that a financial downturn offers advantages not seen during economic booms.
Burlington, ON (George Torok) “If you build a better mouse trap – the world will beat a path to your door.” Do you still believe that?
Denver, CO (Kevin Nunley) Take a long look at your most successful competitors. Is there a section of the market they aren’t paying attention to? Are there people they aren’t reaching who could be your customers?