SmallBiz Tip: Claustrophobia Doesn’t Sell

Orangeville, ON (My Corner Office) The future of retail is in open space. Customers don’t want to walk among skyscraper-sized aisles. The more they can see from any aisle, the better they will feel. To understand this point, go stand in one of the aisles in the middle of your store. How much wall can you see? Are your departmental signs visible? If a customer needed a specific item, could they find the correct aisle quickly? How wide are your aisles?

SmallBiz Tip: Motivate Your Staff

Orangeville, ON (My Corner Office) Great retailers encourage their staff to run with new ideas. Then they reward them with bonuses or other incentives and praise. Great retailers know that an employee who treats the business as if it were their own, is worth gold.

SmallBiz Tip: Attract Window Watchers

Orangeville, ON (My Corner Office) If the product in your window display is starting to yellow from exposure to sunlight, it’s time to change. Window displays should have “walk-in” appeal. Use inexpensive props as focal points. Always create seasonal displays and fill in the rest of the year with categories you are promoting and niche items that you specialize in. Fans are a popular prop. They create movement and that always catches the eye.

SmallBiz Tip: Be a Fluid Thinker

Orangeville, ON (My Corner Office) The store that opens for business at 8 a.m. and simply expects the customer to walk in, is soon out of business. Great retailers look for ways to boost sales. If their focus is DIYers, they look at expanding into contractors or industrial. If they only sell product, they look at offering more services to build traffic. They thrive on innovation.

SmallBiz Tip: Build Friendly Facades

Orangeville, ON (My Corner Office) It’s a proven fact that shoppers gravitate to bright storefronts. Well-lit banners are a must. But don’t forget to light up the entire facade. Try seeing your store as the customers would. Stand back 50 feet. Stand back 100 feet. If you are in a strip mall, how well does your store compete for the customer’s attention? If you have product on the sidewalk, is it neatly organized?