You Can Cater to Niche and General Markets

Orangeville, ON (My Corner Office) Budding consultants and new service providers often make a basic mistake. Too often they follow the idea that they’ll have an easier launch if they select a niche of customers to go after. The problem arises when they have to turn away those outside the niche who are willing to pay.

Internet Marketing Without a Website

Orangeville, ON (My Corner Office) When most people think of Internet marketing, they think about websites. Are they right or wrong? Well, both. Websites are a key component of Internet marketing. Often they are the only Internet marketing tool businesses use. But they are not the “be all, end all”. They are not required for Internet marketing. They are best suited to sit at the core of your Internet marketing plan.

How Can You Distinguish Yourself From Your Competitors?

Orangeville, ON (My Corner Office) Every successful company has a marketing department. It will be responsible for advertising products or services for the company. The department’s main purpose is to increase the company’s sales. It should be staffed with efficient and experienced salespeople.

Can You Compete Online with Big Business?

Orangeville, ON (My Corner Office) Small home-based businesses battle to stay on search engine listings. You work hard to gain the advertising and marketing exposure you deserve. Small home-based business owners don’t have the money for expensive advertising and marketing. It is for this reason that popular big name companies seem to have taken over the online market.